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The problem with fake reviews Reviews are especially important right now, as most people have pivoted their shopping habits to online retailers during the pandemic, but not all reviews can be trusted. According to CNBC, some of your favorite online retailers - Amazon, Walmart, and eBay - are having serious issues with fake reviews. Many of these fake reviews originate from Facebook groups explicitly targeting members to write paid positive reviews in return for small payments or refunds on their purchases. Other more sophisticated methods utilize bots and click farms to upvote negative reviews, which helps cut down on the competition among sellers. This issue was also noted in a joint UCLA and USC study released in July, which found more than 20 fake review-related Facebook groups, with an average of 16,000 members. Researchers found that in more than 560 postings each day, sellers were offering a refund or payment of about $6 on average for a positive review. There are a number of problems that stem from fake reviews. Not only do they give customers false reassurance that products they're buying are authentic and work as described, but they also helped boost sales of unsafe products and hurt business for legitimate sellers. How to spot fake reviews Be skeptical If you see a listing with tons of high-rated reviews, check to make sure they don't all sound similar. Several similar 5-star reviews could be a sign they are fake. The same goes for vague or nonspecific reviews - if a user has something to say about a product, it won't be general. It will touch on specific positives and negatives of the product. camera bag cyber mondaychanel mini flap bag

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